Field notes

How AI chooses local places

The blog studies how Kenyan businesses appear in recommendation answers: best nyama choma near an estate with stale hours, salons open after work, clinics with walk-in language, gyms with clear prices, shops with delivery signals. I publish one field-note article every week, one short recommendation-signal breakdown every two weeks, and one bilingual query comparison every month, with attention to English and Swahili wording.

Language, reviews & branches

The Wrong Branch in an AI Recommendation

Why AI recommendations confuse Kenyan business branches, and how branch names, address lines and service details fix attribution.

Language, reviews & branches

Review Language That AI Can Actually Cite

Why maoni mazuri ya biashara need specific review language, not only high counts, for AI to recommend Kenyan restaurants, salons, clinics and shops.

Language, reviews & branches

Why a Known Local Brand Looks Unknown

Why familiar Kenyan brands disappear from AI recommendations, and which public identity signals make a local business easier to verify.

Prices, platforms & place

Why AI Gets Your Opening Hours Wrong

Why saa za kufungua zimekosewa in AI answers for Kenyan businesses, and how stale listings, old menus and branch pages create wrong hours.

Prices, platforms & place

Near Me But in the Wrong Estate

Why karibu nami eneo si sahihi happens when Kenyan estate, road, landmark and branch signals are too weak for AI near-me answers.

Prices, platforms & place

Why AI Invents Kenyan Prices in Shillings

Why AI invents Kenyan shilling prices for services in Kenya, and how clearer price wording on menus, listings and pages controls the figure.

First recommendation gaps

Why AI Names the Chain Near You

Why biashara karibu nami Kenya searches often name chain outlets first, and how Kenyan independents can make near-me proof easier to repeat.